Vanessa Cushing featured in Cosmo!

In the press · Cosmopolitan · 5 min read

Dating for What Someone Can Provide: Why TikTok’s Advice Backfires

Cosmopolitan asked therapists which viral dating “rules” do the most harm. Vanessa Cushing took on the idea that you should choose a partner for what they bring to the table.

Written and clinically reviewed by Vanessa Cushing, LPC, NCC, MS — AASECT-Certified Sex Therapist, licensed in Virginia & Florida. The Cushing Counseling team covers Virginia, DC, Maryland & Florida.

A single teal armchair beside a small wooden table in soft daylight

The short answer

Choosing a partner mainly for what they can provide tends to turn the relationship into a trade. As Vanessa Cushing told Cosmopolitan, “When we get into seeking partners based on what they can provide it creates a dynamic where the relationship becomes transactional.” The resentment behind that advice is real — women often carry most of the emotional labor, chores and childcare — but the fix is sharing that load, not pricing a partner.

Book a free 15-minute consultation

If your relationship has started to feel like a ledger, that’s worth talking through. Consultations are free and 15 minutes.

What Cosmopolitan was asking

Cosmopolitan rounded up licensed therapists and psychologists to name the TikTok relationship advice people would be better off ignoring: testing your partner, expecting them to read your mind, treating every bit of friction as a red flag, staying on constant alert, and “going cold” when a partner isn’t interested in sex.

Vanessa Cushing, LPC, NCC, MS, AASECT-certified sex and couples therapist and founder of Cushing Counseling, was asked about one of the most viral: the idea that relationships are for financial gain rather than romantic connection.

As seen in Cosmopolitan — Vanessa Cushing, LPC, NCC, MS, AASECT Certified Sex Therapist

Where the idea comes from

She didn’t dismiss it. As Cosmopolitan reported, she understands the appeal: women are often expected to carry most of the emotional labor, household chores and responsibility for raising children. Against that backdrop, “at least find someone with money” can sound like self-protection.

That frustration deserves to be taken seriously. Unequal mental load is one of the most common quiet drivers of resentment, and resentment is one of the most reliable ways desire disappears in a long-term relationship.

Why it backfires

“When we get into seeking partners based on what they can provide it creates a dynamic where the relationship becomes transactional,” she told Cosmopolitan.

A transaction has terms. Once someone is chosen for their output, both people start keeping score — and closeness, which depends on feeling wanted for who you are, has nowhere to grow. It also leaves the original problem untouched: a partner who pays for things can still leave every invisible task to you.

Two coffee cups on a sunlit wooden table with a phone set aside
Most of the relationship happens off the feed.

What to look for instead

“Relationships should be about the connection—you know you love someone when you just want to hangout with them,” she said. “You love their essence—how kind they are how loving they are—not how much they can provide for you.”

Being cared for still matters — it just isn’t only financial. Useful questions: Do they notice what needs doing without being asked? Can you talk about the division of labor without it becoming a fight? Do you want to spend an ordinary evening with them?

Two mugs and two knit throws on a cream sofa in warm lamplight
“You know you love someone when you just want to hang out with them.”

The pattern across all the bad advice

The other experts in the piece made a similar point about each trend: short videos flatten nuance, and most of the viral rules replace honest conversation with a test, a score or a withdrawal. The healthier move is almost always the less dramatic one — say what you need, and see how your partner responds.

The full Cosmopolitan piece is worth reading for the other rules therapists would retire.

Frequently asked questions

Is it wrong to want a partner who is financially stable?

No. Wanting stability is reasonable. The problem Vanessa described is choosing someone primarily for what they can provide — that is what makes the relationship transactional.

What does a transactional relationship look like?

Both people keeping score: affection or sex offered in exchange for money, effort or favours, and resentment when the “deal” feels uneven. It tends to crowd out warmth and desire.

How do we split emotional labor more fairly?

Make the invisible visible: list every recurring task, including planning and remembering, and agree who owns each one end to end. Couples therapy can help when the conversation keeps turning into a fight.

Should I take dating advice from TikTok at all?

Some licensed experts share good material there. Be wary of advice that tells you to test, punish or withdraw from a partner instead of talking to them.

Keep reading

  • About Vanessa Cushing, LPC, NCC, MS — AASECT-Certified Sex Therapist, licensed in Virginia and Florida; the Cushing Counseling team covers Virginia, D.C., Maryland and Florida.
  • Press & Publications — Every outlet that has quoted or published her.
  • Couples Therapy — When resentment, scorekeeping or unequal load has taken over.
  • Sex Therapy — When desire has faded under the weight of everything else.

Also on this site

Clinical resources this page draws on

Next step

Not sure where to start? Take the free 6-question assessment, or book a 15-minute consultation.

Take the assessmentBook a consultation

Previous
Previous

What 32,000 People Said About Childhood Sexual Abuse - and Why How It Felt Later Matters

Next
Next

Founder of Cushing Counseling in the News…..